Sell Your Boss on Marketing

Read Thanks for downloading 6 Marketing Metrics Your Boss Actually Cares About. 

Studies show that 73% of executives don’t believe marketing drives demand and revenue. The ability to illustrate the impact of your efforts on ROI makes a clear case for continued investment in marketing.

We've compiled a guide to the top marketing metrics executives care about so you can be confident about the information you present to your boss.

6-marketing-metrics_landing-pageIn this brief 12-page cheat sheet, you'll find:

Marketing metrics to prove value 6 metrics that prove marketing value

Examples and formulas to help Formulas to help you calculate your own metrics

Discover why marketing metrics matter Why these metrics are important and how to interpret them

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