Sell Your Boss on Marketing
Studies show that 73% of executives don’t believe marketing drives demand and revenue. The ability to illustrate the impact of your efforts on ROI makes a clear case for continued investment in marketing.
We've compiled a guide to the top marketing metrics executives care about so you can be confident about the information you present to your boss.
In this brief 12-page cheat sheet, you'll find:
6 metrics that prove marketing value
Formulas to help you calculate your own metrics
Why these metrics are important and how to interpret them