Calculate Your Marketing ROI

Grab Your eBookThanks for downloading The Executive's Guide to Marketing Metrics.

One of the most crucial steps in a marketing strategy is data review. By leveraging metrics to evaluate, judge performance and identify areas for improvement, you can become confident in your marketing investment and its impact on your bottom line. 

To determine the success of your investment, you need to look at metrics around the overall cost of marketing and relate that total to the results you care about – revenue and new customers.   

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In this brief 12-page cheat sheet, you'll find:

Marketing metrics to prove value 6 metrics that prove marketing value

Examples and formulas to help Formulas to help you calculate your own metrics

Discover why marketing metrics matter Why these metrics are important and how to interpret them

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