Prove the Value of Your Marketing
When it comes to marketing metrics, it’s crucial for you to evaluate plans, judge performance, and identify leverage points for improvement. That’s why you need to look at metrics around the overall cost of marketing (including program spend, salaries, and overhead) and relate that total to the results you care about – revenue and new customers.
In this brief 12-page cheat sheet, you'll find:
6 marketing metrics that prove the value of your marketing efforts
Formulas and examples to help you calculate your metrics
Explanations of why these metrics are important and how to interpret them